Common causes
- The WPtouch plugin does not include a built-in logo upload feature in all versions, requiring manual file changes or custom CSS.
- Theme overrides or caching plugins serve a cached version of the mobile site that does not reflect logo changes immediately.
- The logo image file is too large or in an unsupported format, causing the mobile theme to fall back to text-only branding.
- Custom CSS targeting the logo area is overridden by the WPtouch default styles due to specificity or load order.
- A child theme or custom WPtouch theme overrides the header template and ignores logo settings from the plugin admin panel.
- WordPress multisite configurations may require per-site logo settings rather than network-wide changes.
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Who this guide is for
- You are troubleshooting a wordpress issue, not choosing new software yet.
- The main problem matches this cluster: wordpress plugins.
- You want the fastest reliable fixes first before trying a reset or reinstall.
Step-by-step fixes
Step 1
Upload your logo through the WPtouch admin settings panel
Log in to your WordPress admin dashboard. Navigate to WPtouch in the left sidebar, then click the theme or branding settings. Look for a Logo or Site Logo upload field. Click Upload and select your logo image from your computer or media library. Save the settings and preview your mobile site to verify the logo appears correctly. This method works in WPtouch Pro and recent versions of the free plugin. If the logo upload section is not visible, your version may require the manual CSS method described below.
Step 2
Add a custom logo using CSS in the WPtouch custom CSS field
Navigate to WPtouch settings and find the Custom CSS section. Add CSS that targets the header logo area, typically #wptouch-header or .wptouch-logo. Upload your logo image to the WordPress media library and copy the full URL. In the custom CSS, set the background-image to your logo URL, set background-size to contain or specific dimensions, and set the display size with width and height properties. Hide the default text-based site title if needed. Save and preview on a mobile device or using browser developer tools in responsive mode.
Step 3
Manually replace the logo file in the WPtouch plugin directory
Connect to your server via FTP or file manager. Navigate to wp-content/plugins/wptouch/themes/ and find the active WPtouch theme directory. Look for the default logo file, usually named logo.png or similar. Replace it with your own logo file using the exact same filename and dimensions. If the dimensions differ, you may need to adjust the CSS as described above. Note that this change will be overwritten when the plugin updates, so keep a copy of your logo file and re-upload after updates.
Step 4
Optimize the logo image for fast mobile loading
Compress your logo image using a tool like TinyPNG or Squoosh before uploading. Aim for a file size under 10 KB. Use PNG format for logos with transparency or sharp text, and SVG for logos that need to scale to different sizes. Avoid JPEG for logos because the lossy compression creates visible artifacts around text and sharp edges. A fast-loading logo improves both user experience and mobile page speed scores, which affect mobile search rankings.
Step 5
Clear all caches after changing the logo to see the update immediately
After uploading or changing the logo, clear every caching layer. In your WordPress admin, clear the cache from your caching plugin's settings. If you use a CDN like Cloudflare or KeyCDN, purge the CDN cache from the provider's dashboard. On your mobile device, clear the browser cache or test in a private browsing window. WPtouch may also have its own internal cache that needs clearing from the plugin settings. If the old logo still appears after clearing all caches, the CSS specificity may be wrong or the image URL may be cached at the server level.
What to do next if this fails
- Move to the next fix instead of repeating the same step multiple times.
- Check the related guides in this cluster before attempting a full reset.
- If startup, update, and corruption symptoms overlap, widen the diagnosis instead of treating one error in isolation.
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FAQ
What size should my WPtouch logo be?
A logo width of 150 to 200 pixels works well for most WPtouch mobile layouts. Keep the height proportional to avoid stretching. Use a retina-ready image at 2x the display size for sharpness on high-DPI mobile screens. A 300 x 80 pixel image displayed at 150 x 40 pixels provides crisp rendering on both standard and retina displays.
Can I use an SVG logo with WPtouch?
WPtouch supports SVG logos if your WordPress installation allows SVG uploads. By default, WordPress blocks SVG files for security reasons. You can enable SVG uploads using a plugin like Safe SVG. SVG logos are ideal because they scale perfectly to any screen size and typically have smaller file sizes than PNG equivalents.
Why does my logo not appear after uploading it?
The most common cause is a caching plugin or CDN serving the old version of the mobile page. Clear your caching plugin's cache, purge the CDN cache if applicable, and reload the page in a mobile browser or mobile emulator. Also check that the logo image URL is correct and accessible by opening it directly in a browser.
Does WPtouch still receive updates?
WPtouch development has slowed significantly, and many WordPress site owners have switched to responsive themes that work on all devices without a separate mobile plugin. If you are building a new site, consider using a responsive WordPress theme instead of WPtouch. If you are maintaining an existing WPtouch site, the instructions in this guide apply to the current available versions.